The Model Is Not the Market: The Limits of Synthetic Respondents
Picture the choice a consumer-research team faces this year. On one side, a real panel: weeks of fieldwork, incentive costs, recruiting, the slow grind…
Tag
consumer insights
posts
2
Rising CAC Is a Symptom, Not the Disease
A survey of more than a hundred Indian D2C founders this year surfaced a number that looks like a marketing problem and is actually…