In Quick Commerce, the Shelf Decides What Your Product Is
Order a snack on a quick-commerce app and look at what you are actually deciding from. A photo of the pack. A title someone…
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Commerce Infrastructure
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4
Attestation Is Not Verification
This year, India's consumer-protection regulator did something quietly instructive. It had asked large e-commerce platforms to audit themselves for dark patterns, the nudges and…
Quick Commerce Is Becoming the Retail Media Scoreboard
Zepto's updated draft red herring prospectus landed with the SEBI on June 9, 2026. Most coverage will go to the obvious places: the IPO…
Rising CAC Is a Symptom, Not the Disease
A survey of more than a hundred Indian D2C founders this year surfaced a number that looks like a marketing problem and is actually…