Attestation Is Not Verification
This year, India's consumer-protection regulator did something quietly instructive. It had asked large e-commerce platforms to audit themselves for dark patterns, the nudges and…
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Quick Commerce Is Becoming the Retail Media Scoreboard
Zepto's updated draft red herring prospectus landed with the SEBI on June 9, 2026. Most coverage will go to the obvious places: the IPO…
Rising CAC Is a Symptom, Not the Disease
A survey of more than a hundred Indian D2C founders this year surfaced a number that looks like a marketing problem and is actually…