The Model Is Not the Market: The Limits of Synthetic Respondents
Picture the choice a consumer-research team faces this year. On one side, a real panel: weeks of fieldwork, incentive costs, recruiting, the slow grind…
Picture the choice a consumer-research team faces this year. On one side, a real panel: weeks of fieldwork, incentive costs, recruiting, the slow grind…
Salesforce put Multi-Agent Orchestration into its Summer '26 release. That matters less because Salesforce did it, and more because Salesforce sits inside a very…
Most teams still evaluate coding agents with one question. Can it write the code? That question made sense when the product was autocomplete. You…
There is a comfortable intuition about making models safer. Show the model good behavior. Constrain what its reasoning is allowed to look like. Keep…
Anthropic published a survey on May 27, 2026, of 1,260 social scientists, fielded in late February and March 2026. One pair of numbers carries…
Nine seconds. That is how long it took an AI agent to delete PocketOS's production database in late April 2026. The agent (Cursor running…
Your agent makes a mistake on Monday. You patch the prompt. It works on Tuesday. On Wednesday, a slightly different input triggers the same…
Software delivery is becoming continuous inference. Agents don't just suggest code anymore. They act inside the delivery plane. And the first thing that breaks…
The Problem Nobody Talks About I was drowning in research papers. Not metaphorically—I had 50+ PDFs, dozens of articles, and a note-taking system that…
In late April 2025, OpenAI shipped an update to GPT-4o and within days had to pull it back. The model had become a flatterer.…