The Buyer Left
I wrote recently that agentic commerce takes the observer out of the buying journey: the human stops being the one watching the path from…
I wrote recently that agentic commerce takes the observer out of the buying journey: the human stops being the one watching the path from…
A brand's growth team can usually tell you, close to the decimal, how a customer traveled from an ad to a purchase. Which impression,…
Modern agent demos look impressive until you load them with real work. Real constraints. Real ambiguity. Real environments. That’s when most agents collapse. And…
Recently, researchers at Anthropic published a study showing autonomous AI agents discovering and monetizing real software failures in simulated environments. The headlines made it…